CARFAX
Dealership Tools, B2B Experiences
Company: CARFAX
Year: 2018-2019
Role: Senior Product Designer
Team: Design Lead for Dealership Tools
Tools: Figma, Miro, UserTesting.com
Skills & Methods:
Product/UX Design
Strategy
Discovery
User Reserach
Design Thinking
Workshops
Service Design
0-1 MVPs
Web
Mobile
Saas
Tools
B2B
Overview
Summary
Designing Tools for Auto Dealership Owners. Carfax for Dealers provides owners with important vehicle data to help manage inventory, recalls, and used car listings for 25k+ small and national dealerships. Lead Design processes for enterprise dealership products, improving front- and back- stage customer experience for 25k+ dealership users.
Key Projects
Dealership UX Research Deep Dive
Admin Dashboard MVP
Optimizing product for Mobile
Establishing new data initiative and practices
*Case studies can be provided upon request